The media has the power to influence people and their viewpoints. In the 21st century, when the role of social institutions is vanishing, it is the media that comes in its place. Its influence ranges from controlling the thoughts of human beings to their practical life. Pakistani dramas also have the same power but unfortunately, people do not act responsibly here. Our dramas show a certain kind of “masculinity” that is dangerous both for men and women.
For example, if we see “Mere Pass tum ho”, we find a loyal man who is working hard to earn for his family while his wife on the other hand cheats him and marries a rich man. Although it is disturbing to see certain genders being allotted certain tags and qualities, it is common in the Pakistani drama industry. The more we explore, the more we find that women are always portrayed as selfish, greedy, and self-centered while men are hardworking, caring, and empathetic. And then it paves the way for disturbing gender roles in society.
Another problem is that men are always being shown as more responsible and emotionless. It results in unfair societal expectations where the people have to act out for their whole lives. A man following the cultural norms is called “ Sakht Londa” while others are being labeled “khusra” or “zanana”.
With the rise of the modern world, we often see good dramas coming into the industry but their numbers are still less and there is a long journey ahead.