Sexism & Technology

Seldom do we think about how present-day technology reinforces gender stereotypes. The AI assistants on your smartphone are all modeled after women, you can ask Siri, Alexa, or Google Assistant if they love you and the reply is almost always mildly flirtatious. Most assistive roles such as secretaries, house-help, nannies take form as female figures. We can see that this has somewhat withstood the passing of time and has transitioned to the digital sphere as well.

Along with this, search engines such as Google Images reinforce these longheld beliefs as well. This notion ties into the objectification of women from certain races as well. The attached short video shows images of young women in suggestive stances appear about 40% of the time in a Brazilian women's image search, while sexually suggestive content appears only 4% of the time in a German women's picture search, with images primarily of female politicians and athletes. It also shows how, when searching for Ukrainian women, 60% of the results are linked to dating services or websites with sexualized content.


https://www.dw.com/en/sexism-in-google-image-search/av-57014319

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