Strong Female Protagonist Unacceptable to Viewrs

The Pakistani mainstream media, particularly dramas, is rife with stereotypical subservient female roles, a mentality that is heavily condemned. However, the rare dramas that attempt to stray from these conventions by presenting a strong female heroine encounter a massive negative reaction from society. So, what is the method for normalising non-submissive female roles? In my opinion, the media should continue to showcase such roles while ignoring popular criticism. This is due to the fact that society cannot be changed abruptly. Furthermore, strong female portrayals should be increased so that viewers get accustomed to seeing such characters.