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Women are genetically good care-taker?

Ads are the most generalized and accessible medium that is used to convey any kind of message in society. These are also some TV commercials from different baby brands that we all have seen and all of them depicts a similar notion that this society holds.

All of these ads depict the mentality of our society, where only mothers, grandmothers, aunts are responsible for the diaper-changing, feeding, bathing and other child-caring tasks. Even, if she's a working woman, she's still supposed to do these tasks alone, as if she's the only one, responsible for bringing a child into the world.

This notion isn't just confined to the mothers, but also the day-care centres only hire female staff. The concept of babysitters or nannies also plays a role in this gender supposition. Seeing such ads constantly had developed an idea that only women are responsible for diapering and taking care of the child as it's induced in their gene.

Even though the old patriarchal mentality doesn't exist today, and women enjoy almost equal opportunities in every walk of life, but still, in most of the segments of our society, child-caring is considered such an arena, that is supposed to be one-sidedly managed by women and if a man tries to make his contribution towards it, then the society tags him as " Zun-mureed ".

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