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Women as Gold Diggers in Punjabi Bollywood Songs

I came across a very interesting video about objectification of women in bollywood punjbai songs. All Indian punjabi songs have almost the same recipe. First, an international tourist venue for shooting the video like Dubai or Morocco. Second, a very rich Punjabi Raees Boy who spends money recklessly and third a gold digger girl.

What do you think this portrayal of women specifically in Punjabi songs coming from ? Why are the lyrics in these songs always have lines which shows the extra ordinary wealth of boy using which he is trying to impress the girl?

The video link is attached:

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